adidas BEAT RUGBY


Website/Project - C++ developer & Web architect - Beweb Auckland NZ
A brand idea developed by Saatchi & Saatchi for adidas, BeatRugby was a free game which maintained a web-based highscore chart. Major prizes (awarded to the top fifteen players on 31 January 2001) kept competition hot and attracted over 40,000 players.

beweb developed the 3D engine that drives the game in C++ (a Director MOA Xtra component) and a desktop clock that tells you when it's time to play a match. The BeatRugby website was developed separately by Groovy Train in London, and Mike played the role of technical architect - developing specifications, assisting with project management and quality assurance, and implementing some of the more technically challenging aspects of the design.

Client: Saatchi & Saatchi
Date Developed: 2000
Role: C++ developer & Web architect
Partners: Saatchi & Saatchi - Project manager, Designer + Lingo developer
Groovy Train - Web developer
Jon Brake - Flash developer
Awards: BeatRugby has gone on to win a slew of prizes of its own. In New Zealand the team received a gold for Best Use of Online at CAANZ, and a gold and two silver AXIS awards. Taking BeatRugby to the top advertising awards in the US, One Show Interactive, we bagged a Silver Pencil. We then entered the world's top awards, the International Advertising Festival at Cannes, who gave BeatRugby one gold and two silver awards.
Categories: Industry: Advertising

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