adidas BEAT RUGBY

A brand idea developed by Saatchi & Saatchi for adidas, BeatRugby was a free game which maintained a web-based highscore chart. Major prizes (awarded to the top fifteen players on 31 January 2001) kept competition hot and attracted over 40,000 players.

beweb developed the 3D engine that drives the game in C++ (a Director MOA Xtra component) and a desktop clock that tells you when it's time to play a match. The BeatRugby website was developed separately by Groovy Train in London, and Mike played the role of technical architect - developing specifications, assisting with project management and quality assurance, and implementing some of the more technically challenging aspects of the design.