New World Cup

Recipe competition site for New World supermarkets where participants submit recipes inspired by world cuisine. The best in each country was chosen by user voting and $50,000 in travel was won by Greece with a lamb Youvetsi.

The site featured live recipe previews, recipe search, YouTube and Facebook integration, threaded commenting, moderation, timed voting, daily winner draws, and several phases with recipe submissions, voting and finalist rounds. The site attracted 15,000 registered users and 100,000 votes.