Honesty Box Cider

Boundary Road Brewery were looking for an exciting and effective campaign to promote the launch of their new product - Honesty Box Cider. Advertising agency Barnes, Catmur & Friends joined them up with Sustainable Coastlines, a local charity that aims to protect and maintain New Zealand's coastlines. The aim of the campaign was to get people to prove their honesty by answering a series of simple questions - one of which was "If you won this competition, would you make a small donation to Sustainable Coastlines". An email follow-up meant they retrieved some interesting statistics about the population's honesty!

Barnes, Catmur & Friends designed the website for users to take the test and find out more about Honesty Box Cider, and enlisted beweb to develop it. We also integrated it with our Savvy CMS, and with Mailchimp for their email follow-ups.