ShapeNZ Survey Population Weighting

Online surveys are great for fast turnaround polling, but they tend to suffer from the problem that they don't produce results that are representative of the population.

To solve this problem, ShapeNZ engaged beweb to develop an automated instant weighting system which would weight responses, balancing the sample against the New Zealand population. It takes into account factors including age, sex, race, income, education, region, and political voting. This innovative system was developed in consultation with Tasman Research.